In order to promote humanitarian values and RC Principles, as well as to inform public about traditional and other activities and therefore strengthen its image in the society, RCRS conducts information, promotion and publishing activities.  These activities are realized through media campaign, press conference, continuous contacts with media and informing media through press releases…

The aim of this program is to provide publicity and transparence in work of the Red Cross, to inform public about the activities in order to get better understanding by the society and motivate as many people to join the Red Cross. RCRS has good cooperation with media in RS and wider which is very important and it helps provide respect for the role and mission of the Red Cross.

Part of this program is running website and production of publications and newsletter Humanost.